DusuPay needed to bolster employee morale, boost client confidence, and improve investor relations. They wanted to show everyone how far they had come after the success of both the Octopus and Remittance campaigns in 2017. Discomfort Creative Agency created this visual to just that. After this video was released, DusuPay received a $500 million dollar valuation. They were named the top company in the African startup boot camp. The West African market was opened shortly after this video was released and DusuPay is continuing to expand there.
CREDITS
Company: DusuPay UK
Art Director: Hertz Fauzan
Editor: Ronald David
Illustration: Matt Bahane
Asset Building: Hannington Hanz
Music: Audio Jungle
Footage: Shutterstock, 5Pond, Videezy, Pexels