Expository Commerical

DusuPay Octopus

Discomfort Creative Agency was tasked with explaining the DusuPay Octopus, a new product which caters to both traditional and cryptocurrency management companies. The product enabled trade across borders to become much easier in Africa and internationally. The ad was seen on CNBC Africa and various other television networks. The result of this and the Remittance Ad was a 120% increase in signups in three months and DusuPay received a sizable investment from Netbank.


Company: DusuPay UK

Art Director, Asset Building, & Copy: Hertz Fauzan

Research: Doreen Mutebe