FaceTV was in serious trouble. They lost 47% of their total viewership and numbers were still plummeting. They reached out to Discomfort Creative Agency to turn their failing brand around. After a long campaign, we modernized the station, recovered the lost viewers, and grew the station to the point that it became the most popular entertainment station in Uganda and the third most popular station after two news stations. Press Play is one TV show that played a key role in the rebranding.
CREDITS
Company: FaceTV
Art Director, Asset Building, & Editor: Hertz Fauzan
Illustration: Matt Bahane
Music: Navio | Rider; Kent and Flosso | Pull up; Abaasa | Wantengula; Maddox | Namagembe; Winnie Nwagi | Kano kozze
Labels: NavCorp, SoundPrints, Dustville Records, Maddox, Swangz Avenue